Open Bar: What It Really Means at Resorts and Hotels

When you see open bar, a service where guests can order alcoholic and non-alcoholic drinks without paying per item. Also known as unlimited drinks, it sounds like a free-for-all—but in reality, it’s often more like a carefully managed system. Many people assume an open bar means you can grab any drink, anytime, with no limits. But that’s not how it usually works. Resorts and hotels that advertise an open bar are often referring to a all-inclusive resort, a type of vacation package where meals, drinks, and sometimes activities are bundled into one price. But even then, there are rules—quiet ones—that most guests never see until they hit a limit.

What’s actually served? Usually, it’s house-brand beer, wine, and spirits. Premium brands like Grey Goose, Macallan, or Dom Pérignon? Those often cost extra, even if the bar says "unlimited." Some places limit you to six drinks per hour, others cap it at 12 per day. One resort in Mexico quietly stopped serving tequila after 8 p.m. because guests were overindulging. Another in Jamaica stopped offering cocktails after midnight, switching to beer and soda only. These aren’t hidden fees—they’re operational decisions. And if you’re planning a romantic getaway or a group trip, knowing this ahead of time saves you from disappointment.

The hotel drink policy, the set of rules a property uses to control alcohol service isn’t just about money—it’s about safety, staffing, and guest experience. Too many drunk guests mean more cleanup, more complaints, and more liability. That’s why some places use wristbands, time limits, or even ID scans. And if you’re wondering why your favorite cocktail disappeared from the menu, it’s probably because the resort switched to a cheaper brand to keep costs down while still calling it "open bar."

Don’t assume an open bar is a free pass. Instead, ask questions before you book: What brands are included? Are there time limits? Is there a drink count? Does it include premium cocktails or just basic options? The best all-inclusive resorts are transparent. The ones that aren’t? You’ll find out the hard way—after you’ve had your third margarita and the bartender says, "Sorry, we’re out of tequila for the night."

Below, you’ll find real stories from travelers who’ve been caught off guard by drink limits, hidden charges, and the truth behind "unlimited" offers. Whether you’re planning a quiet weekend or a wild vacation, knowing how open bars really work helps you enjoy more—and pay less.